Work Experience
Brand Director
Ray Studio
​
San Francisco, CA
September 2021 - present
Lead creative direction, brand strategy and brand copy for hospitality clients across the country.
Marketing Coordinator
Banana Republic
​
San Francisco, CA
December 2020 - September 2021
Facilitated the creative process for garment packaging, fabric and product naming, and brand collaborations from beginning to end, including ideation, creative development, approvals, and production. Served as a cross-functional liaison, promoting communication between marketing, editorial and creative teams. Facilitated and engaged in key meetings among creative leads to mark and identify campaign milestones.
Marketing and Revenue Coordinator
Kimpton Hotels & Restaurants
​
San Francisco, CA
January 2020 - December 2020
Acted as a brand compliance officer by overseeing the development and implementation of brand creative,
both at a corporate and property level. Created brand dashboards for development deals and newly opened properties. Performed key supporting functions for the VP of Brand and Marketing, VP of Revenue Management and Senior Creative Director encompassing event planning, expense reporting and team administration. Managed multi-million-dollar budget and coordinated logistics with multiple contractors and vendors.
Brand Strategist & Copywriter
EDG Design & Branding
​
Novato, CA
July 2019Â - January 2020
Built compelling brand concepts and experiences for restaurants and hotels. Started with early brainstorming and ideation supplemented with comprehensive market analysis and research, building up to a finalized conceptual idea which includes various experience touch-points.
Public Relations Intern and Writer
The Pollack PR and Marketing Group
​
Los Angeles, CA
June 2017 - present
Performed monitoring and media pings daily for clients; conducted influencer and brand campaign research; organized gifting for events; composed press releases and white papers; wrote numerous blog posts for the company’s website which resulted in a record number of social media engagements for the firm
Marketing and Design Intern
Bickering Twins Restaurant
​
Ithaca, NY
November 2018Â - September 2019
Designed marketing materials such as flyers and banners, managed social media accounts, website design, brainstorm marketing techniques
Education
Cornell University
SC Johnson College of Business
​
Ithaca, NY
August 2015 - May 2019
Concentration: Marketing and Brand Management
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Relevant Coursework: Integrated Marketing Communications, Services Experience Management and Marketing
Redwood High School
​
Larkspur, CA
Relevant Coursework: AP Photography, Statistics, AP Spanish
August 2012Â - June 2015
Outside the Classroom
Member and Committee Leader
Kappa Alpha Theta
​
Ithaca, NY​
Designs and organizes living spaces during formal recruitment; acts as a representative for member class in weekly chapter meetings
January 2016 - August 2019
Member and Writer
Thread Magazine
​
Ithaca, NY
Writes short creative pieces and collaborates with other team members to develop marketing techniques
August 2016 - August 2019
VP of Marketing
Female Leadership in Hospitality Club
​
Ithaca, NY
Managed social media accounts, designed posters and other promotional mediums
January 2017 - January 2018